Your website is live but enquiries are not coming in. What next?

Publishing a website makes your business contactable. It does not mean enough suitable customers have seen the offer, understood it, or decided to act.

Before buying advertising or another marketing app, run a small experiment. Decide what you want to learn, how you will track it, when you will review it, and what you can afford to spend. A review period is a planning choice, not a promise of customers by that date.

Check the contact path first

Use a phone to read the service, area, and next step. Send a test enquiry or booking, verify receipt, reply, and check your follow-up reminder. If the form fails or nobody notices it, more visitors will produce more lost opportunities.

Ask someone unfamiliar with the website what they think you do and where you work. If they cannot explain it, use the website copy template to make the offer specific. Avoid claiming specialties, results, or availability you cannot support.

Write one testable plan

Fill in this short plan before starting:

• Offer: [specific job] for [customer type] in [real service area].
• Next step: [request a quote/book a suitable appointment].
• Channels: [one or two places where those customers already look].
• Action: [what you will publish, improve, or ask, with a realistic frequency].
• Cash ceiling: [your own maximum in CAD or USD], including any recurring charge.
• Time ceiling: [owner hours you can spend].
• Review date: [date that fits your sales cycle].
• Useful result: [qualified enquiries, appointments, or another concrete next step].

For a fictional mobile repair business, the first test might be an accurate eligible Google listing, a clearer service-area page, and asking existing contacts for relevant introductions. That is an example to adapt, not evidence that these channels will work for every repair business.

Make the experiment fit the market you actually serve

Serving customers across the border

Keep the actual quote currency and delivery area visible. Do not assume a CAD quote is a USD quote, or that accepting a US enquiry makes cross-border tax, licensing, shipping, or service restrictions disappear. Record those questions before promoting an offer you cannot deliver. For appointments, confirm the customer’s time zone. The lead tracker can record the source without collecting a full home address before you need one.

Use channels responsibly

Keep an eligible Google Business Profile accurate rather than paying a caller to “activate” it. Follow Google’s representation rules; an unsuitable address or duplicate listing can create a different problem.

Use a local community or social channel only where the rules allow business posts and the audience is relevant. Answer the customer’s problem and make the next step understandable. Repeating the same promotion into unrelated groups is not a useful test.

Ask actual customers for honest reviews through the review guide. For Google reviews in either country, do not offer payment, discounts, gifts, or other incentives, including for an “honest” review. Do not ask only happy customers while steering unhappy customers away from posting. These are Google’s review-policy rules. You are trying to learn whether a real offer attracts suitable customers.

If the plan includes email updates, use the newsletter guide’s country-specific rules and permission-based signup process. An enquiry list is not automatically a promotional mailing list. This email workflow also does not establish permission for marketing calls or texts; those channels have separate rules, as the FTC’s email clarification notes.

Track the path from attention to work

In the lead tracker, record the source when it is known. A short “How did you hear about us?” question can help; allow “not sure” rather than forcing an answer.

At the review date, compare:

Observation	Question to investigate
Few relevant visits or listing interactions	Is the channel reaching the right people, or is visibility still limited?
Visits but few enquiries	Does the offer fit, is the next step clear, and does contact work?
Enquiries outside your area or service	Is the targeting or page wording misleading?
Suitable enquiries but few bookings	Are response time, availability, scope, price, or trust getting in the way?
Booked work	Can you deliver it profitably and identify a repeatable source?

These are hypotheses, not diagnoses. Small samples and an uncertain source do not prove that one headline or channel caused the result. Keep notes on customer reasons where people volunteer them.

Use the analytics guide for traffic information. A visit, click, enquiry, booking, and completed paid job are different measures. Do not count every telephone-link tap as a new customer. Avoid storing unnecessary personal information merely to create a marketing report. If you introduce an advertising pixel, audience upload, or a new form service, review what it collects and shares and update the applicable privacy choices and notices. A privacy approach suitable for a simple contact form does not automatically cover behavioural advertising. The lead-tracking guide explains the Canada and US privacy boundaries.

Change one useful thing, then review again

Fix a demonstrated delivery failure immediately. For an uncertain marketing result, change the offer wording, channel, or follow-up process deliberately and note what changed. Running several new tools and messages together makes the result harder to interpret.

If considering paid promotion, define the spending ceiling and the outcome you will measure first. The downloadable workbook’s Upgrade decision sheet helps compare an added recurring bill with an actual removed bill and observed admin time. Estimated time capacity is not guaranteed revenue or cash saved.

You are finished when: you have a working contact route, a bounded test, source records, and a decision to continue, change, or stop based on what happened. If evidence is still thin, say that instead of buying a larger suite to make the activity look like progress.