Write your five-page business website in one afternoon

AI can arrange and polish website copy. It cannot invent a trustworthy reason to hire you. Spend the first hour gathering facts, then use AI as an editor and page builder.

Open the printable website-copy worksheet, fill it in, and keep the completed copy with your website source.

Positioning worksheet

Complete these sentences:

• We help [customer]
• with [specific problem or job]
• in [real service area or market]
• by providing [service or product]
• customers choose us because [verifiable difference]
• the next step is [call, quote, book, visit, buy]

Replace “quality service” with evidence. Useful proof includes years operating, licences, warranties, response times you actually meet, process details, real photos, named certifications, and customer reviews you have permission to use.

Page 1: Home

The first screen should answer what you do, who it is for, where you work, and what to do next.

Template

[Primary service] for [customer] in [place]

[One sentence describing the problem solved and the strongest credible difference.]

[Primary action]

Follow it with three main services, proof, the process, service area, and a repeated action.

Page 2: Services

Create a section for each service customers actually buy:

• what the service includes
• who it fits
• common options or exclusions
• what the customer should prepare
• what happens after they enquire

Do not publish a thin page for every town. A clear service page with an honest service-area section is more useful.

Canadian examples should use local spelling, CAD where money appears through verified data, and real province or municipality terms. Quebec customer-facing copy may have French-language obligations that require qualified local review.US examples should use the real cities, counties, or service radius and native USD where verified price data is displayed.

Page 3: About

Answer why the business exists, who does the work, what experience matters, and how the business behaves. Use names and real photos where appropriate.

Avoid invented origin stories, fake team size, and claims such as “best” unless you can substantiate them.

Page 4: FAQ

Start with questions customers ask before buying:

• Where do you work?
• How does an estimate work?
• What should I expect on the first visit?
• What is included or excluded?
• How far ahead should I book?
• What happens if plans change?

An FAQ should remove uncertainty, not hide contract terms.

Page 5: Contact

Show the phone, business email, normal response time, service area, hours, and one clear form or booking route. Explain what information helps you respond.

Do not publish a home address if customers do not visit it. Do not collect sensitive details in a general contact form.

The AI prompt

Copy the completed worksheet and use this:

Act as a plain-language small-business website editor. Draft five pages: Home, Services, About, FAQ, and Contact. Use only the facts below. Do not invent testimonials, awards, licences, prices, staff, locations, or guarantees. Lead each page with the customer problem and a specific next action. Keep sentences short, explain jargon, and flag any missing fact with [NEEDS OWNER INPUT]. Preserve the stated service area and market wording.

Then ask the AI to identify every unverified claim. Review those claims yourself before publishing. Use public facts or fictional examples, keep private customer records out of the prompt, and check the safe-AI working checklist for account controls and human review.

Final editing checklist

• A stranger can identify the service and location in five seconds.
• Every page has one obvious next step.
• Phone, hours, and service area agree across listings.
• Claims are specific and supportable.
• No fake reviews, stock-photo staff, or invented credentials appear.
• Forms and links work on a phone.
• Each page has a useful title and description.
• A real customer can understand every term.

The free route is the worksheet plus an AI assistant and your own editing. Pay a copywriter when positioning is unclear, the sale is high-stakes, several decision-makers disagree, or regulated claims require specialist review.