A link-in-bio page on your own domain (instead of renting one)

Instagram lets you add up to five profile links (at last check), TikTok one (once your account qualifies), and every platform shows them differently. So a whole category of services exists to put all your links on one page you can share anywhere: Linktree, Beacons, Stan, and a dozen others. They work, the free tiers are fine to start, and then you want your own colours, or your own logo, or to remove their branding, or to see which links get tapped, and the monthly fee appears.

If you followed this site’s low-cost web presence, you already own a domain and free hosting. A link-in-bio page is the simplest page you will ever add to it, it costs nothing, and it has three advantages the rented version never will.

Why your own is better, not just cheaper

1. It’s your address. yourbusiness.com/links tells a customer who you are before they tap. linktr.ee/yourbusiness tells them you use Linktree. The domain in the bio is a small, permanent trust signal, and it’s the same one on your van and your invoices.
2. It survives. Link-in-bio services change their free plans, get acquired, and occasionally shut down, taking every printed QR code and bio link with them. Your domain does none of that, as the social media guide keeps insisting: send traffic to assets you own.
3. It’s fast and clean. No ads, no “made with” badge, no tracking script measuring your customers for someone else’s benefit.

Build it in half an hour

1. Decide the links. Five to eight, in the order you want people to act. Typically: book or call, the main service page, current offer, reviews, directions, and whatever platform you’re most active on. Fewer is better; a page of twenty links is a page nobody reads.

2. Ask your AI assistant for the page. Use the same assistant you built your site with, so the styling matches:

Make me a single-page link hub for my business, matching the colours and fonts of the site I built earlier. Centre a logo and a one-line description, then large tappable buttons for these links, in this order: [paste your list, each with its address]. Mobile first, no external scripts, no tracking. One HTML file called index.html.

Check it on your phone. Every button should be easy to hit with a thumb.

3. Put it at /links/. Create a folder called links inside your website folder and save the file there as index.html. Then publish the site the way you normally do: re-upload or commit, as in the editing guide. The page is now at yourbusiness.com/links/.

4. Paste that address into every bio. Instagram, TikTok, Facebook, YouTube, Pinterest, your Google Business Profile, your email signature. It’s the only bio link you’ll ever need to set, because from now on you change the page, not the link. (TikTok only shows a website link once your account qualifies; the social media guide explains.)

Never change a printed QR code again

This is the real payoff. Make one QR code pointing at yourbusiness.com/links/ and put it on the counter, the van, the business cards, the flyers. When the offer changes, the booking tool changes, or you add a platform, you edit the links page. The code never changes and nothing needs reprinting. That is exactly the “dynamic QR” feature the subscription services charge for, and you just got it from a folder.

Want tap counts?

If you’d like to know which links people use, the free analytics guide covers cookieless analytics that will show visits to /links/. It won’t count taps on individual buttons: page-view analytics records visits to your own pages, not clicks that leave them. Per-button counts need click tracking, which is more setup (and more privacy policy) than most small businesses need. Knowing the page gets visited is enough to know the bio is working.

When a paid service still makes sense

If you’re a creator selling digital products, running paid memberships, or collecting tips directly on the page, the link-in-bio platforms bundle payments and storefronts that a static page doesn’t. That’s a different business from a local service company, and the e-commerce ladder is the honest way to decide. For everyone else: your domain, one folder, half an hour.